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Sales & implementation
support for growing software
companies
About
Expertise on demand
InsideEdge was founded to solve a growing problem: software companies need senior sales & implementation expertise, but hiring full-time is expensive, inefficient, and high-risk.
We step in as your embedded commercial partner. With over 18 years of experience launching products, building pipelines, managing customer relationships, and driving growth in the software sector, we offer hands-on support tailored to your needs. Whether it’s leading sales conversations or supporting post-sale delivery, we provide the momentum, without the overhead.
The idea came from working closely with founders and leadership teams juggling too much, product development, operations, sales and delivery all at once. We’ve seen first-hand how progress can stall, not from lack of ambition, but from a lack of time and bandwidth.
InsideEdge was created to bridge that gap. By offering flexible, senior-level sales and implementation support, we give software businesses the capacity and commercial leadership they need to scale, without hiring full-time.
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Why Choose Us?
InsideEdge plugs directly into your business, acting as your sales lead, account manager, and implementation partner. You get the clarity and capability of a senior hire, without the cost, risk, or delay of recruiting in-house.
We represent your brand as if it were our own, whether it’s converting leads, retaining key customers, or providing implementation support. Flexible, embedded, and focused on outcomes, we give you the support you need to grow with confidence.
Testimonials
Proudly rated 5 stars
InsideEdge have solved a big problem for us, freeing up the time we just didn’t have to manage new business enquiries. They quickly got to grips with our system and now handle all of our product demonstrations with professionalism and consistency. We’re already seeing the value, and we’re now in active discussions about expanding their role to include account management support.
Director, MRP Software for Manufacturers
As an Australia-based company, managing leads from Europe, the UK, and the US was becoming increasingly difficult due to time zone differences. InsideEdge stepped in and immediately brought structure and consistency to our international sales efforts. They’ve given me complete confidence that every opportunity is being handled properly, and their ability to provide ‘boots on the ground’ support has been a game changer for us.
Managing Director, Field Management Software
We were facing an unexpected rise in customer churn and needed to quickly understand why. InsideEdge gave us exactly the support we needed. They took the time to engage directly with our customers, uncover valuable feedback, and have already helped us retain several key accounts. Their ability to step in and represent our business with care and clarity has made a real difference.
Co Founder, Warehouse Management Software
As a small team, we simply didn’t have the time to properly introduce new features to our existing customers. InsideEdge stepped in, quickly understood the new functionality, and created the messaging and framework we needed to roll it out. It was exactly the boost we needed—and it’s already producing results. We’ll definitely be working with them again.
Head of Sales, QMS Software
We’d spent so long focused on building the product that we’d lost momentum with our outbound sales. InsideEdge came in, got to grips with our CRM quickly, and re-energised our sales process. Within weeks, we were back in front of the right people with a message that landed. The difference has been night and day
Owner, Learning Management Software
Our biggest challenge was turning interest into action. InsideEdge took ownership of our sales conversations and followed through on every lead with structure and clarity. They represented us professionally and gave us the confidence that every opportunity was being handled. As a compliance platform, trust is everything—and they delivered.
CEO, Inventory & Supply Chain Software
We knew we needed to tighten up our sales process, but didn’t have the internal resource or experience. InsideEdge helped us map out each stage, identify what was holding us back, and implement a structure that our team could actually stick to. It’s already paying off with better conversion and clearer reporting.
Operations Director, Asset Management Software
We needed help bringing consistency to how we engaged with our customer base, especially as we introduced new modules. InsideEdge worked alongside us to plan, position, and communicate the changes in a way that felt easy and aligned. They became an extension of our team almost instantly, and our customers noticed the difference.
Director of Customer Success, Health & Safety Compliance