On-Demand Expertise for
Growing Software Companies
About
Expertise on demand
InsideEdge was founded to solve a growing problem: software companies need experienced, high-quality talent, but hiring full-time is costly, inefficient, and high-risk.
As companies grow, critical areas get stretched, and the skills required to sell, deliver, and support a product rarely exist in a single hire.
With over 10 years of experience building pipelines, managing customer relationships, delivering successful rollouts, and representing software brands globally, we provide flexible support that creates momentum without the overhead.
Leadership teams are often pulled in every direction, balancing product development, operations, sales, marketing, delivery, and customer success all at once. Growth doesn’t stall because of a lack of ambition; it stalls because there’s no capacity left to drive it.
InsideEdge changes that. While many teams are forced to work in the business, we give you the horsepower to work on the business. We take ownership where it matters: progressing new business leads, strengthening customer relationships, reselling and promoting your software in new markets, and delivering implementations that land smoothly and create value faster. We operate as your embedded partner, bringing experienced capability without the overhead.
Why Choose Us?
InsideEdge plugs directly into your business, becoming the extra capability your team doesn’t have the bandwidth to hire. Whether you need support with sales, account management, implementation, or software reselling, we operate as part of your organisation, bringing senior-level expertise without the cost, delay, or risk of recruiting in-house.
We represent your brand as if it were our own: progressing leads with structure, promoting your software in new markets, strengthening relationships with existing customers, and ensuring implementations land smoothly and deliver real value. Flexible, embedded, and outcome-driven, we give you the horsepower to move faster, extend your reach, and scale with confidence.
Testimonials
Proudly rated 5 stars
InsideEdge have solved a big problem for us, freeing up the time we just didn’t have to manage new business enquiries. They quickly got to grips with our system and now handle all of our product demonstrations with professionalism and consistency. We’re already seeing the value, and we’re now in active discussions about expanding their role to include account management support.
Director, MRP Software for Manufacturers
As an Australia-based company, managing leads from Europe, the UK, and the US was becoming increasingly difficult due to time zone differences. InsideEdge stepped in and immediately brought structure and consistency to our international sales efforts. They’ve given me complete confidence that every opportunity is being handled properly, and their ability to provide ‘boots on the ground’ support has been a game changer for us.
Managing Director, Field Management Software
We were facing an unexpected rise in customer churn and needed to quickly understand why. InsideEdge gave us exactly the support we needed. They took the time to engage directly with our customers, uncover valuable feedback, and have already helped us retain several key accounts. Their ability to step in and represent our business with care and clarity has made a real difference.
Co Founder, Warehouse Management Software
As a small team, we simply didn’t have the time to properly introduce new features to our existing customers. InsideEdge stepped in, quickly understood the new functionality, and created the messaging and framework we needed to roll it out. It was exactly the boost we needed—and it’s already producing results. We’ll definitely be working with them again.
Head of Sales, QMS Software
We’d spent so long focused on building the product that we’d lost momentum with our outbound sales. InsideEdge came in, got to grips with our CRM quickly, and re-energised our sales process. Within weeks, we were back in front of the right people with a message that landed. The difference has been night and day
Owner, Learning Management Software
Our biggest challenge was turning interest into action. InsideEdge took ownership of our sales conversations and followed through on every lead with structure and clarity. They represented us professionally and gave us the confidence that every opportunity was being handled. As a compliance platform, trust is everything—and they delivered.
CEO, Inventory & Supply Chain Software
We knew we needed to tighten up our sales process, but didn’t have the internal resource or experience. InsideEdge helped us map out each stage, identify what was holding us back, and implement a structure that our team could actually stick to. It’s already paying off with better conversion and clearer reporting.
Operations Director, Asset Management Software
We needed help bringing consistency to how we engaged with our customer base, especially as we introduced new modules. InsideEdge worked alongside us to plan, position, and communicate the changes in a way that felt easy and aligned. They became an extension of our team almost instantly, and our customers noticed the difference.
Director of Customer Success, Health & Safety Compliance